Mastering Digital and Social Media Marketing (University of Technology Sydney)

Registration Deadline: 20th September 2024
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Batch:
As per Calendar

Duration:
8 weeks

Class Start:
18 Jan 2025

Class Days/Timing:
Fully Online

Overview

Digital and social media marketing offer unique opportunities for customer engagement. During this course you’ll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey. Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore:

  • The main digital marketing channels and how to use them
  • Changes in digital technologies and the digital marketing landscape
  • The opportunities and challenges of different digital marketing tools
  • The use of social media platforms to enhance the customer experience
  • Online data collection to inform brand strategy and increase customer engagement

Program Highlights

Elevate your Career with Top-Tier Executive Education

Syllabus


Learning Objectives

This course has been designed to equip learners to:
  • Apply contemporary marketing concepts and frameworks to today’s marketing landscape
  • Evaluate current digital marketing practices to determine best practices and identify opportunities for improvement
  • Design effective marketing solutions to achieve desired business outcomes

Course Outline

  • Introduction to digital and social media
  • Social Media
    • Influence
    • Strategy
    • Challenges and trends
  • Digital Marketing
    • Search engine marketing
    • Organic/paid search
    • Digital display advertising
  • What does the future look like

Eligibility

  • Working professionals aspiring to make a career in digital marketing.

Who Should Attend


This course has been designed to bring your brand to life,
whether you’re self-made or working in the start-up, private or public sector.

This course will benefit:

  • Aspiring digital and social media marketing professionals
  • Communications, marketing and sales professionals seeking digital experience
  • Customer experience or customer service workers
  • Entrepreneurs or small business owners
  • UX and UI designers
  • Process improvement professionals

Benefits of a digital badge

Credibility: Digital badges provide a credible and verifiable record of your achievement, enhancing the recognition and value of knowledge and skills.

Portability: Digital badges are portable across digital platforms, making it easy for you to showcase your accomplishments online.

Validation: The metadata embedded within digital badges ensures transparency and authenticity, allowing recruiters or employers to verify the validity of credentials. Digital badges serve as evidence of your skills and achievements, which can be valuable for job applications, further studies, or personal development.

Evidenced commitment: Digital badges demonstrate your commitment and motivation towards ongoing learning and professional development.

Certificate

A digital badge and certificate will be awarded upon successful completion of the relevant assessment requirements and attainment of learning outcomes of the course. Digital badges offer a modern, digital representation of your achievements, acquired skills and competencies. Digital badges can be accessed, verified, displayed and shared online, including LinkedIn, personal websites, email signatures and digital portfolios


Benefits of a digital badge


Credibility: Digital badges provide a credible and verifiable record of your achievement, enhancing the recognition and value of knowledge and skills.

Portability: Digital badges are portable across digital platforms, making it easy for you to showcase your accomplishments online.

Validation: The metadata embedded within digital badges ensures transparency and authenticity, allowing recruiters or employers to verify the validity of credentials. Digital badges serve as evidence of your skills and achievements, which can be valuable for job applications, further studies, or personal development.

Evidenced commitment: Digital badges demonstrate your commitment and motivation towards ongoing learning and professional development.

Get Sample Certificate
Get Sample Certificate

Features

Practice Based Learning

Get exposure to real world integrated practices that you can readily implement at your workplace.

Learn from the Best

Course content delivered by eminent faculty from University of Technology Sydney (UTS).

Digital Badge

Earn a Digital Badge from UTS upon successful completion of the course which is a credible, portable, authentic and verifiable record allowing recruiters or employers to verify the validity of your credentials and achievement.

24X7 Access to LMS

Comprehensive virtual sessions across nine modules allow you to access powerful content wherever and whenever is most convenient.

Meta Certified Digital Marketing Associate

Enrol for and take the certification exam to become a Meta Certified Digital Marketing Associate at no extra cost!

Financing Options

Speak to our academic counsellors to know more about the loan and financing options offered by multiple Finance Partners.

Programme Fees

Rs. 97,000 + GST

Payment Options
Option 1

Make the full payment of Rs.97,000 + GST upfront.

Option 2

Pay Rs.17,000 + GST at the time of registration and avail a loan on the remaining Rs.80,000

Option 3

Pay Instalment 1 of Rs.48,500 + GST at time of registration and pay Instalment 2 of Rs.48,500 + GST within 20 days from registration or 10 January 2025 whichever is earlier.

Pay Now!

About UTS (University of Technology Sydney)


UTS is the top-ranked young university in Australia. UTS’s vision is to be a leading public university of technology recognised for its global impact. UTS is known for its innovative teaching. The University is committed to practical innovation and research that benefits industry and society. UTS believes in social change to create a more just and equal world.

UTS is a public university of technology defined by its support for the economic, social and cultural prosperity of its communities. It is measured by the success of its students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. With a total enrolment of over 44,000 students, UTS is one of the largest universities in Australia.

UTS Open draws from the University of Technology Sydney’s extensive postgraduate program and industry connections, enabling anyone to learn at Australia's #1 young university. A UTS Microcredential is a formally assessed, stand-alone course in a specialised area of practice at the university-level and aligns with a specific subject in a UTS postgraduate degree. They average seven weeks in length and, on successfully completing a UTS microcredential, you’ll receive a microcredential certificate and a microcredential digital badge* that you can add to your CV or LinkedIn profile. Learn something new and become a certified expert, while joining a global network of lifelong learners.


  • Ranked 13th in the world and 5th in Australia for overall contributions to Sustainable Development (Times Higher Education Impact Ranking 2024).
  • Ranked 43rd in the world and 8th in Australia for Sustainability (QS Sustainability Rankings 2024)
  • Highest-performing university in Australia under 50 years old (THE Young University Rankings 2024).
  • Ranked in the Top 100 universities in the world (QS World University Rankings 2025, US News Best Global Universities Rankings 2024-2025) and the Top 150 universities in the world (Times Higher Education World University Rankings 2024).
  • 11th-highest performing university in the world under 50 years old (Times Higher Education Young University Rankings 2024).

Frequently Asked Questions

Mastering Digital and Social Media Marketing is a fully online course and the materials for this programme will be available on the UTS LMS (Canvas) 24X7 during the course of the programme.

Mastering Digital and Social Media Marketing extends over a duration of 8 weeks.

TThis curriculum for the Mastering Digital and Social Media Marketing is entirely designed, curated and delivered by University of Technology Sydney (UTS).

This programme is offered by University of Technology Sydney (UTS) and all aspects related to admissions, coordination, fee collection and support will be managed by Veranda HigherEd.

TThe modules of this course are prepared and delivered by eminent faculty from University of Technology Sydney (UTS).

Digital and social media marketing offer unique opportunities for customer engagement. During this course you’ll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey.

To access your UTS Open course, you will need to successfully log in to your UTS Open account. Your dashboard should immediately open, otherwise hover over your name at the top right of the page to access the user menu and click on Dashboard. Your UTS Open dashboard will list all your enrolled courses. Click on the "Go to course" button to launch the course and any online materials. If this button is greyed out, it means your enrolment is pending payment or voucher approval. Your completed courses are listed at the bottom of your dashboard under "My Achievements".

Study time differs from student to student, depending upon their academic ability and learning style. Our general guidance is an average of 10 hours per week. This course will run for 8 weeks and will combine self-paced learning with some live sessions.

No, this is an executive education programme, specially designed and curated by University of technology Sydney and best suited for working professionals aspiring to make a career in the digital marketing domain.

This is a short course offered by UTS and does not come with an award of Alumni status upon completion.

A digital badge and certificate will be awarded upon successful completion of the relevant assessment requirements and attainment of learning outcomes of this course.

Working professionals/freshers aspiring to make a career in digital marketing can apply for this course.

This course has been designed to bring your brand to life, whether you’re self-made or working in the start-up, private or public sector. This course will benefit:

  • Aspiring digital and social media marketing professionals
  • Communications, marketing and sales professionals seeking digital experience
  • Customer experience or customer service workers
  • Entrepreneurs or small business owners
  • UX and UI designers
  • Process improvement professionals

Participants from all levels of experience, including freshers are welcome to apply for this programme.

Speak to Veranda HigherEd’s Program Advisors to know more about the program and how it will benefit your career progression goals. The Program Advisor/Admission Manager at Veranda will do a preliminary eligibility check with the interested candidates. This may include for initial scrutiny like educational qualifications, years of experience, details of current employment and proficiency in English amongst others. Once eligibility has been established, qualifying candidates can register and proceed to pay the programme fee online. Candidates may be required to furnish soft copies of necessary documents for validation and selection. Candidates will be required to pay the programme fee as per the options chosen by the candidate. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our Program Advisor/ Admission Manager who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by Veranda and the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and you may run the risk of forfeiting the fee paid.

You can email the Admissions Office at admissions@verandahighered.com or call your Program Advisor or Admissions Manager.

Participants enrolling for this course will need to pay Rs.97,000 + GST which is Rs.1,14,460 as programme fee.

No, there are no additional costs that you need to incur as a part of this course besides the programme fee of Rs.97,000 + GST. Access to the learning materials, practice tests and certification exam for the Meta Certified Digital Marketing Associate is included in the programme fee and come to you at no extra cost.

The course fee that is being offered on enrolments through Veranda is an already discounted fee against the limited time special price of AUD 2757 (~Rs.1.57 Lakhs). However, UTS does offer the following discounts upon registering with UTS directly.

  • 5% discount for strategic partners
  • 5% discount for 2 enrolments in UTS Business School microcredentials (same person or same organisation)
  • 10% discount for UTS alumni
  • 10% discount for 3 or more enrolments in UTS Business School microcredentials (same person or same organisation)

YYes, Veranda has tied up with a financial service providers. Should you require any assistance with financial loans, our Program Advisor/Admission Manager will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between you and the financing agency/bank and Veranda will have no role whatsoever in this financing arrangement between the two parties. In order to proceed with the loan, you will need to complete your online registration with Veranda, pay the Instalment 1 amount and share the necessary documents for validations.

Yes, if your credit or debit card has a payment through EMI option enables, you can choose an EMI option at the time of paying through your credit or debit card. We also have other financing options offered through other financial service providers that you may wish to consider. For more information, reach out to our Program Advisor/ Admissions Manager.

If you choose to opt out of the course with more than 15 days remaining for course commencement, you may raise the request for the same with our Student Relationship Manager and you will be eligible to get an appropriate refund post deduction of a penalty amount of Rs.5000 + GST.

Veranda, in partnership with an Institute, where applicable, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition, pandemic related or force majeure events. In the event that Veranda or the Institute cancels a scheduled course, the participant will receive full fee refund for the same. All refunds, in such cases, will be processed within 30 days from intimation of refund approvals by Veranda.

No, in the normal course, we do not encourage transfers to subsequent batches as it impacts your learning and career goals. Additionally, batches are monitored by the institute/University and are run as per their standards. However, in exceptional & compelling circumstances, you may raise your concern and transfer request with your Student Relationship Manager (SRM) who will present your case to the Institute/ University for approval. You will be eligible to transfer to a subsequent batch if and only if the request is explicitly approved by the Institute/University. Do note that such batch transfer requests needs to have a compelling reason and needs to be made at least 21 days prior to the commencement of the program.

To complete this online course, you will need a personal computer with adequate internet access and sufficient software and bandwidth to support web conferencing. You will also require an operating system with a web browser. compatible with Canvas, Zoom and Microsoft Teams.

Once you have successfully enrolled into the programme and have received your LMS credentials, you can write to support@open.uts.edu.au for any additional troubleshooting.

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