Professional Certificate Programme in
Mastery in Marketing,
Analytics and Sales
From IIM Kozhikode
Our Learners work at
From IIM Kozhikode
Our Learners work at
NIRF India Ranking 2024, Management
QS WorldUniversity Ranking by
Subject Business
and Management Studies
The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) programme. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS programme is a beacon of advanced learning in Marketing, Analytics, and Sales. This online brand marketing course features a curriculum crafted by distinguished faculty and industry leaders. It offers an immersive experience that blends theoretical knowledge with practical insights.
Choose to pursue the IIM Kozhikode marketing course to gain mastery in the following areas:
Explore advanced marketing strategies and understand the intricacies of marketing dynamics in an increasingly digital marketplace
Gain a command of data-driven decision-making with IIM Kozhikode analytics courses, empowering you with the tools to transform data into impactful business strategies.
Elevate your sales acumen by mastering the nuances of modern sales techniques, relationship management, and persuasive negotiation.
Participate in the two-day In-Campus immersion module. This provides participants with the opportunity to experience high-intensity classrooms and soak in the unique campus environment of one of the most iconic and sustainable management campuses in India, set amidst lush green hills and surroundings.
Upon completing the evaluation requirements of this programme, participants qualify for the prestigious IIM Kozhikode Executive Alumni status.
The programme includes progressive simulations that mimic real-world business scenarios. These simulations offer participants hands-on experience in decision-making, strategy development, and handling complex business dynamics, bridging the gap between theoretical learning and practical application.
Case studies sourced from the world's top repositories are incorporated into the programme, allowing participants to delve into real business challenges and strategies employed by leading global companies. This approach not only provides insights into best practices but also encourages critical thinking and problem-solving skills.
Opportunity to earn a certificate program in sales and marketing from IIM Kozhikode, ranked #3 in India by NIRF rankings 2024 and globally accredited by EQUIS (EFMD) and AMBA (UK).
In an era where data is paramount, this programme emphasizes hands-on, data-driven activities. Participants engage in exercises that involve analyzing datasets, deriving insight and making data informed decisions, equipping them with essential analytics skills relevant in today’s data-centric business environment.
Role-playing exercises are an integral part of our pedagogy, offering participants a chance to enact real-life business scenarios. This method enhances learning by allowing participants to practice communication, negotiation, and decision-making skills in a controlled, reflective setting.
The MAS programme features lectures from esteemed faculty and industry experts, providing participants with foundational knowledge, current trends, and insights from the business world. These lectures are not just informative but also thought-provoking, inspiring participants to think beyond conventional boundaries.
The dates for the 2 day On Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The on-campus modules are subjected to the conditions that prevail at this point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the in-campus immersion cannot be held due to some unavoidable compulsions, adequate alternate options will be made available via online sessions.
This Strategic Brand Management course is tailored for professionals across industries looking to sharpen their skills and step into leadership.
Live and synchronous instructor-led classes imparting interactive and real-time learning from eminent faculties from IIM Kozhikode.
Pay the fees through the loan and financing options offered by multiple Finance Partners. Cloud.
After the live synchronous classes, access the recorded sessions for review and revision as and when needed.
Lectures by eminent faculty from IIM Kozhikode to understand this Marketing analytics program. On Campus Immersion Experience Kozhikode’s breathtaking oxy-rich campus and network with your faculty and fellow participants.
Access learning materials, and assessments, and connect with faculty anytime through Veranda's Cloud LMS.
Live classes are scheduled to suit working professionals. Practice-Based Learning Case study discussions, class exercises, individual or group activities, and peer-to-peer interactions for practical learning.
Evaluation methodology is at the discretion of the faculty. A minimum of 75% attendance to the sessions (live as well as on-campus modules) is a prerequisite for the successful completion of this programme.
During the course, there will be periodic evaluations in the form of quiz, class assignments, project, case analysis, or any other objective/subjective assessment decided by the instructor during the class hours. Hence, the participants are expected to complete the given evaluation components on time successfully. IIM Kozhikode will award the course completion certification to those who complete the assessment components successfully along with the attendance criteria. The main objective of assignments/projects will be to help the participants apply their conceptual learning in the programme to actual organizational decision scenarios.
Associate Professor
Prof. Sreejesh S is currently working as an Associate Professor in Marketing Management Area at the Indian Institute of Management Kozhikode, located in Kerala, India. His main research interests include brand management, services marketing, online marketing Read More
Professor
Prof. M Geetha is a Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Read More
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic programmes in the field of management education. These include: Fellow Programme in Management, Executive PG Programmes, Management Development Programmes, and Faculty Development Programmes. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK also has the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic programmes such as the MBA in Business Leadership (2019), MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE (Laboratory for Innovation, Venturing, and Entrepreneurship), a first-of-its-kind startup incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2024: Management. The institute also features regularly among top global institutes for its flagship Master of Business Administration (PGP) and Executive Master of Business Administration Programme (EPGP) in the QS World University Rankings. The institute has leapfrogged 100 spots to be placed in the Top 151-200 Institutes in Business & Management Studies globally, and 16+ Asia-Pacific region in the QS World University Rankings 2024. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings in 2023 and was recently ranked #70 among the top-80 open-enrolment executive programme providers globally for the year 2024. The feat has further consolidated the 28-year IIM’s footing in an exclusive list of the foremost providers of executive education in the world. The institute had also entered in global top-100 at Rank #68 for FT Masters in Management (MIM) 2024 Rankings, for its full-time MBA programme. IIM Kozhikode has successfully delivered close to 1300 MDP programmes over the past two decades, training more than 41,000 participants from 150+ organizations, which also includes several Fortune 500 companies in the process.
The programme is designed to be completed in 12 months, offering a structured yet flexible learning experience, particularly suited for busy professionals.
This programme is ideal for marketing professionals looking to enhance their expertise in marketing analytics and strategic brand management. It's also perfect for individuals looking to pivot into roles that require sales and marketing proficiency.
The course emphasizes marketing analytics, sales strategies, and brand marketing, equipping professionals with the skills needed to lead in business marketing and digital transformation in marketing strategies.
Yes, upon successful completion, you will receive a Professional Certificate from IIM Kozhikode, one of India's top business schools. This credential will elevate your career in the competitive marketing landscape.
Absolutely! While a background in marketing is beneficial, the programme is designed for both newcomers to marketing analytics and seasoned professionals. The course offers foundational knowledge and advanced insights into analytics, ensuring everyone gains from the online business and marketing courses.
Graduates (10+2+3) or Diploma Holders (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline are eligible. Graduates with at least 3 years of experience in Marketing & Sales or 5 years of managerial experience in business enterprises. Diploma Holders (10+3) are considered on a case-by-case basis if they have a minimum of 10 years of work experience in a supervisory role at the time of applying.
Yes! The programme is designed for professionals across various sectors who are looking to upgrade their skills in sales, marketing, and analytics. Whether you’re a data enthusiast or a sales manager, this programme is structured to provide an enriching experience.
Yes, this online business and marketing course allows for flexible learning while maintaining the rigor of IIM Kozhikode’s curriculum. You can access course materials and participate in discussions from anywhere.
Definitely! This certificate programme in sales and marketing focuses on enhancing strategic thinking and practical skills in marketing, analytics, and sales to help you drive business growth.
With a focus on strategic brand management, sales leadership, and data-driven decision making, this programme will provide you with the expertise to take on leadership roles in marketing and sales.
This programme is ideal for mid to senior level professionals including but not limited to
IIM Kozhikode’s Professional Certificate Programme in Supply Chain Management has been specifically designed for experienced professionals who want to enhance and advance their skills and achieve their organizational goals. 5 years overall work experience preferably in the supply chain domain is a prerequisite for this course.
Speak to Veranda HigherEd’s Programme Advisors to know more about the programme and how it will benefit your career progression goals. The Programme Advisor/Admission Manager at Veranda will do a preliminary eligibility check with the interested candidates. This may include for initial scrutiny against specified eligibility criteria like educational qualifications, years of experience, details of current employment and proficiency in English amongst others. Once eligibility has been established, qualifying candidates may register online at and proceed to pay the first Instalment or the full programme fee online. Candidates will also be required to furnish soft copies of necessary documents for validation and selection. Candidates will be required to pay the programme fee as per the options chosen by the candidate. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our Programme Advisor/ Admission Manager who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by Veranda and the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and you may run the risk of forfeiting the fee paid.
You can email the Admissions Office at admissions@verandahighered.com or call your Programme Advisor or Admissions Manager.
In order to secure admission to this programme, you will be required to submit soft copies of the following documents
Indian participants will need to pay Rs.2,99,000 + GST as programme fee. Participants residing outside India will be required to pay USD 5400 as programme fees.
The programme fee includes your application fee, tuition charges for all live and synchronous sessions, learning materials, case studies, class exercises, assessment charges as applicable as well as the boarding and lodging charges during the in-campus immersion.
While the campus immersion fee along with the boarding and lodging charges are included as a part of the programme fee, the actual travel related expense will need to be borne by you.
Yes, Veranda has tied up with a financial service providers. Should you require any assistance with financial loans, our Programme Advisor/Admission Manager will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between you and the financing agency/bank and Veranda will have no role whatsoever in this financing arrangement between the two parties. In order to proceed with the loan, you will need to complete your online registration with Veranda, pay the Instalment 1 amount and share the necessary documents for validations.
Yes, if your credit or debit card has a payment through EMI option enables, you can choose an EMI option at the time of paying through your credit or debit card. We also have other financing options offered through other financial service providers that you may wish to consider. For more information, reach out to our Programme Advisor/ Admissions Manager.
If you choose to opt out of the course with more than 21 days remaining for course commencement, you may raise the request for the same with our Student Relationship Manager and you will be eligible to get an appropriate refund post deduction of a penalty amount of Rs.5900 if you are an Indian participant & USD 125 if you are a foreign participant. You will not be eligible for any refund if the refund request is received within 21 days or less from the course commencement date.
Veranda, in partnership with an Institute, where applicable, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition, pandemic related or force majeure events. In the event that Veranda or the Institute cancels a scheduled course, the participant will receive full fee refund for the same. All refunds, in such cases, will be processed within 30 days from intimation of refund approvals by Veranda.
Valid requests for refund of fees on account of cancellation of enrolment by the participant shall be considered only if such requests are received at least 21 days prior to class start of the programme. On receipt of such valid requests for refund of fees, the down payment or fee paid shall be refunded after deducting a penalty of Rs.5000 for Indian participants & USD 125 for foreign participants. All refunds, in such cases, will be processed within 30 days of receipt of a valid refund request. In all other cases, no refund shall be made.
No, in the normal course, we do not encourage transfers to subsequent batches as it impacts your learning and career goals. Additionally, batches are monitored by the institute and are run as per their standards. However, in exceptional & compelling circumstances, you may raise your concern and transfer request with your Student Relationship Manager (SRM) who will present your case to the Institute for approval. You will be eligible to transfer to a subsequent batch if and only if the request is explicitly approved by the Institute(s). Do note that such batch transfer requests needs to be made at least 21 days prior to the commencement of the programme.
In the event that your transfer request to a subsequent batch is approved, any amount paid by you within the current financial year shall be considered as advance payment towards the next batch. However, you will be required to pay the following additional charges
You can attend the live classes of this programme using a laptop or desktop with basic specifications. However, in order to optimize your learning experience we recommend that you have the following,
Once your admission to the programme is confirmed, dedicated Student Relationship Manager (SRM) will be assigned to you and you may direct all your queries and questions related to the content and delivery to you assigned SRM. Alternately, since the classes are all live and virtual, you will also have the opportunity to raise your academics related questions and doubts with the faculty either real time during the class or offline through our LMS.
Any queries you have regarding the programme or the admission process may be directed to our Admissions team. Once your enrolment to a programme is confirmed, a dedicated Student Relationship Manager (SRM) will be assigned to you and you may raise all subsequent queries and clarifications with the assigned SRM.
